Drawing on four generations of product development, the brand offers clinically backed formulas designed to address a wide range of skin concerns with safe and effective solutions.

Using advanced plant-based ingredients sourced globally, the brand formulates products that adapt to various skin types, seasons, and lifestyles. Their unique blends feature cold-pressed oils, soothing waters, and bioactive extracts developed through cutting-edge biotechnology.

This all-natural vegan brand brings Korea’s traditional skincare heritage to a global audience, with rice bran extract sourced from locally harvested Korean rice at the heart of its formulas.